The Pass & credits
The Business Pass and the Agency Pass
Two Passes, monthly or yearly, no commitment: Business for your own brand, Agency to serve your clients as well.
On this page
In short: the Business Pass (59 € excl. VAT a month, 150 AI credits) puts your AI team to work for your own brand. The Agency Pass (119 € excl. VAT a month, 400 AI credits) adds Agency mode to serve your clients.

The two Passes
Business Pass, "For your own brand"
- 59 € excl. VAT a month, or 590 € excl. VAT a year (2 months free).
- 150 AI credits every month.
- Your AI team and every app, for your brand.
- Business mode only: in the switcher, "My agency" shows a padlock.
Agency Pass, "To sell to your clients"
- 119 € excl. VAT a month, or 1,190 € excl. VAT a year (2 months free).
- 400 AI credits every month.
- Your AI team and every app.
- Both modes, Business and Agency, with the Agency program: your clients, quotes, prospects, your showcase, the scripts of the week.
Both Passes also give you Referrals and remove plastic bottles from the ocean every month: see Our impact program. There is also the Founder Pack, paid once.
What your credits get you
An example at Express prices, as the Pass card works it out:
- 150 credits (Business Pass): 1 website, 1 complete logo and 39 posts with their visual.
- 400 credits (Agency Pass): 4 websites, 4 complete logos and 92 posts with their visual.
The details are in How many credits each action costs.
Taking your Pass
- Open your account menu and click My Pass and invoice.
- Choose Monthly or Yearly.
- Click Choose under the Pass that suits you.
- Pay on Whop's page: see Paying: Whop, card, VAT.
In Business mode, without a Pass, the page only shows the Business Pass. Want to sell to clients? Click Switch to Agency mode.
Once you have your Pass
The same page becomes Your Pass:
- your Pass, Monthly or Yearly, since when, and the Next renewal;
- your monthly AI credits, and Top up credits;
- Manage or cancel: your card, your invoices and cancelling, in your Whop space;
- Change your formula: switch between monthly and yearly, the difference is worked out to the day.
What it costs
- Business Pass: 59 € excl. VAT a month or 590 € excl. VAT a year.
- Agency Pass: 119 € excl. VAT a month or 1,190 € excl. VAT a year.
- Yearly, you pay for 10 months and get 12. Your credits still arrive month by month.
- Prices exclude VAT: Whop adds your country's VAT at checkout.
If something goes wrong
- "My agency" has a padlock: your Pass is the Business Pass. Move up to the Agency Pass (see Change or stop your Pass).
- You can't buy from the phone app: that's normal, everything is bought on the YLC website.
See also
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